Meta (Facebook’s parent company) has recently been pushing creators in the U.S. to monetize their content — from videos, Reels, stories, text posts, and more. As a result, “FB Pro Monetization” has become a trending topic across social media.
One reason it went viral: many U.S. creators are celebrating their skyrocketing views, but at the same time, many are frustrated with unexpectedly low earnings.
A Reddit user shared a viral post saying:
“I recently turned on monetization after a reel went semi-viral … we reached 22m views … and it’s still showing only $235 earned.”
In short: going viral does not always mean earning big.
What Monetization Features Does Facebook Offer?
Facebook currently provides several ways for creators to earn:
- Ad monetization inside videos and Reels
- Creator subscriptions for loyal followers
- Brand collaborations and sponsorship opportunities
- Special monetization tools through Professional Mode
- In-stream ads, bonus programs, and more
This is why people use the term “FB Pro Monetization” — it refers to switching into Professional Mode and unlocking earning tools inside Facebook.
Why It’s Going Viral: Challenges Creators Are Facing
The hype in the U.S. isn’t only positive — many creators are also discussing major issues:
1. Earnings not matching view counts
Even with millions of views, earnings can remain shockingly low.
This sparks debates about how Facebook calculates monetization, CPM rates, and audience geography.